Brief & Strategy

Brand Strategy Workshop and Insights

As a trading platform for digital alternative assets, Openfinance aimed to make this outdated and exclusive corner of the financial markets available to more investors. Creating a brand that conveyed both innovation and legitimacy was critical to encourage people to participate in the first digital securities marketplace. Statement led an in-person discovery workshop and a competitive brand audit, using those findings to build a visual and messaging identity that took the trustworthy feel of financial services branding in a fresh direction.

Brand Messaging

Educating and Engaging a Broad Investor Base

To connect with a diverse audience that included individual investors, institutions, and securities issues, Statement developed core positioning for Openfinance as well as more targeted, persona-based messaging. The resulting messaging toolkit provided the brand with ready-to-use copy for written communications as well as 1-1 conversations.  

Visual Identity

A trustworthy, modern fintech brand

We took cues from the intricacies and precision of currency and banknotes to create visual patterns and textures. We also built a color palette that balances versatility with vibrancy to engage a diverse range of audiences. Paired with minimalistic layouts, these elements make for a brand identity that evokes feelings of security, trust and legitimacy. Finally, we developed a new logomark, featuring microdots that radiate outward, illustrating how the brand is opening up a universe of new possibilities.

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Content Marketing Partnership

From Identity to Impact

With its new brand in place, Openfinance continued to partner with Statement on its content marketing program. We created a content calendar and produced blogs, case studies, guides, and collateral for the brand – establishing its reputation as a thought leader in this emerging industry.

Results

Quick Results and Lasting Impact