Brief & Strategy
Brand Strategy Workshop and Insights
As a trading platform for digital alternative assets, Openfinance aimed to make this outdated and exclusive corner of the financial markets available to more investors. Creating a brand that conveyed both innovation and legitimacy was critical to encourage people to participate in the first digital securities marketplace. Statement led an in-person discovery workshop and a competitive brand audit, using those findings to build a visual and messaging identity that took the trustworthy feel of financial services branding in a fresh direction.
Brand Messaging
Educating and Engaging a Broad Investor Base
To connect with a diverse audience that included individual investors, institutions, and securities issues, Statement developed core positioning for Openfinance as well as more targeted, persona-based messaging. The resulting messaging toolkit provided the brand with ready-to-use copy for written communications as well as 1-1 conversations.
Visual Identity
A trustworthy, modern fintech brand
We took cues from the intricacies and precision of currency and banknotes to create visual patterns and textures. We also built a color palette that balances versatility with vibrancy to engage a diverse range of audiences. Paired with minimalistic layouts, these elements make for a brand identity that evokes feelings of security, trust and legitimacy. Finally, we developed a new logomark, featuring microdots that radiate outward, illustrating how the brand is opening up a universe of new possibilities.
Content Marketing Partnership
From Identity to Impact
With its new brand in place, Openfinance continued to partner with Statement on its content marketing program. We created a content calendar and produced blogs, case studies, guides, and collateral for the brand – establishing its reputation as a thought leader in this emerging industry.
